What about Hillary?
She's been morphing her Web site* specifically to look like his all the time, so that seems obvious. McCain, to his credit, looks all the more militaristic and blunt and harsh in a way, so I appreciate him sticking to the authenticity.
Do
you think there's a risk that such a strong reliance on branding and
design encourages the perception that Obama is all style and no
substance?
There's always that risk, particularly in
America--the suspicion that if something looks good, it can't possibly
work. If someone's really beautiful, they can't be smart. I don't know
why. It's like, in Italy, they don't seem to have that problem, oddly
enough. A lot of that had to do with the fact that good-looking,
well-designed stuff used to cost a lot -- it used to be a class
divider. But now, with the brands you were mentioning, with Target,
with Apple, they've become much more democratic and egalitarian in
terms of access. Certainly, he's been attacked for being good-looking
with no substance. But that's what you would do if you were losing to
this guy.
*Fixed the link. Trust me, there's no conspiracy here. Just my inadequate technical abilities.
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