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Expanding and Modernizing the President’s Physical Fitness Challenge:  In the coming weeks, the President will be naming new members to the President’s Council on Physical Fitness and Sports, housed at the U.S. Department of Health and Human Services.  The council will be charged with increasing participation in the President’s Challenge and with modernizing and expanding it, so that it is consistent with the latest research and science.

Doubling the Number of Presidential Active Lifestyle Awards:  As part of the President’s Physical Fitness Council, the President will challenge both children and adults to commit to physical activity five days a week, for six weeks.  As part of the First Lady’s commitment to solve the problem of childhood obesity in a generation, the Council will double the number of children in the 2010-2011 school year who earn a “Presidential Active Lifestyle Award” for meeting this challenge. 

Safe and Healthy Schools: The U.S. Department of Education will be working with Congress on the creation of a Safe and Healthy Schools fund as part of the reauthorization of the Elementary and Secondary School Education Act this year.  This fund will support schools with comprehensive strategies to improve their school environment, including efforts to get children physically active in and outside of school, and improve the quality and availability of physical education.

Professional Sports: Professional athletes from twelve leagues including the NFL, MLB, WNBA, and MLS have joined the First Lady on the Let’s Move campaign and will promote “60 Minutes of Play a Day” through sports clinics, public service announcements, and more to help reach the national goal of solving the problem of childhood obesity in a generation.

Partnership for a Healthier America

Core to the success of this initiative is the recognition that government approaches alone will not solve this challenge. Achieving the goal will require engaging in partnerships with States, communities, and the non-profit and for-profit private sectors. To support this effort, several foundations are coming together to organize and fund a new central foundation – the Partnership for a Healthier America – to serve as a nonpartisan convener across the private, non-profit and public sectors to accelerate existing efforts addressing childhood obesity and to facilitate commitments towards the national goal of solving childhood obesity within a generation.  The Partnership for a Healthier America is being created by a number of leading health care foundations and childhood obesity non-profits, including the Robert Wood Johnson Foundation, The California Endowment, W.K. Kellogg Foundation, The Alliance for Healthier Generation, Kaiser Permanente, and Nemours, and will seek to add new members in the days and months ahead. 

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