While the review is underway, Administration and public and private efforts are already moving to combat obesity and reach the First Lady’s national goal:
Helping Parents Make Healthy Family Choices
Parents play a key role in making healthy choices for their children and teaching their children to make healthy choices for themselves. But in today’s busy world, this isn’t always easy. So Let’s Move will offer parents the tools, support and information they need to make healthier choices for their families. The Administration, along with partners in the private sector and medical community, will:
Empower Consumers: By the end of this year, the Food and Drug Administration will begin working with retailers and manufacturers to adopt new nutritionally sound and consumer friendly front-of-package labeling. This will put us on a path towards 65 million parents in America having easy access to the information needed to make healthy choices for their children.
Already, the private sector is responding. Today, the American Beverage Association announced that its member companies will voluntarily put a clear, uniform, front-of-pack calorie label on all of their cans, bottles, vending and fountain machines within two years. The label will reflect total calories per container in containers up to 20oz. in size. For containers greater than 20 oz., the label will reflect a 12 oz. serving size. While more work remains to be done, this marks an important first step in ensuring parents have the information they need to make healthier choices
Provide Parents with a Rx for Healthier Living: The American Academy of Pediatrics, in collaboration with the broader medical community, will educate doctors and nurses across the country about obesity, ensure they regularly monitor children’s BMI, provide counseling for healthy eating early on, and, for the first time ever, will even write a prescription for parents laying out the simple things they can do to increase healthy eating and active play.
Major New Public Information Campaign: Major media companies – including the Walt Disney Company, NBC, Universal and Viacom – have committed to join the First Lady’s effort and increase public awareness of the need to combat obesity through public service announcements (PSAs), special programming, and marketing. The Ad Council, Warner Brothers and Scholastic Media have also partnered with the U.S. Department of Health and Human Services (HHS) to run PSAs featuring top professional athletes, Scholastic Media’s Maya & Miguel, and Warner Brothers’ legendary Looney Tunes characters.
Next Generation Food Pyramid: To help people make healthier food and physical activity choices, the U.S. Department of Agriculture will revamp the famous food pyramid. MyPyramid.gov is one of the most popular websites in the federal government, and a 2.0 version of the Web site will offer consumers a host of tools to help them put the Dietary Guidelines into practice.
Empower Change: USDA has created the first-ever interactive database – the Food Environment Atlas – that maps healthy food environments at the local level across the country. It will help people identify the existence of food deserts, high incidences of diabetes, and other conditions in their communities. This information can be used by parents, educators, government and businesses to create change across the country.
LetsMove.gov: To help children parents, teachers, doctors, coaches, the non-profit and business communities and others understand the epidemic of childhood obesity and take steps to combat it, the Administration has launched a new “one-stop” shopping website -- LetsMove.gov -- to provide helpful tips, step-by-step strategies for parents, and regular updates on how the federal government is working with partners to reach the national goal.
Serving Healthier Food in Schools
Many children consume as many as half of their daily calories at school. As families work to ensure that kids eat right and have active play at home, we also need to ensure our kids have access to healthy meals in their schools. With more than 31 million children participating in the National School Lunch Program and more than 11 million participating in the National School Breakfast Program, good nutrition at school is more important than ever. Together with the private sector and the non-profit community, we will take the following steps to get healthier food in our nation’s schools:
Reauthorize the Child Nutrition Act: The Administration is requesting an historic investment of an additional $10 billion over ten years starting in 2011 to improve the quality of the National School Lunch and Breakfast program, increase the number of kids participating, and ensure schools have the resources they need to make program changes, including training for school food service workers, upgraded kitchen equipment, and additional funding for meal reimbursements. With this investment, additional fruits, vegetables, whole grains, and low-fat dairy products will be served in our school cafeterias and an additional one million students will be served in the next five years.
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